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Master of Business Administration in Marketing Online

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Program Overview

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Complete Coursework: as few as 12 months Credit Hours: 36 Tuition: $19,800

The Barry University Master of Business Administration in Marketing online program is action oriented and values driven, preparing you to advance into upper-level leadership positions within the evolving realm of global marketing.

Our AACSB-accredited program features rigorous coursework with an emphasis on practical application. You will attain marketing science skills for strategy formulation and implementation aimed at achieving corporate marketing goals in international business while developing a global, entrepreneurial and socially responsible business perspective. Prepare for wide-ranging roles as a product manager, marketing manager or director, market research analyst, marketing analyst, brand manager, sales manager, and more.

Barry's highly respected online faculty features professors with real-world experience, over 90 percent of whom hold a PhD or the highest degree available in their field of expertise.

You may be able to transfer up to 6 credits from a previous graduate institution into the program.*

In this program you will learn:

  • Marketing opportunity analysis, strategy development, planning, and integration within corporate strategy
  • An analytical approach to the development of marketing plans in a dynamic environment, including marketing strategies needed to remain competitive in the global economy
  • Managerial decision-making involved in screening foreign markets and developing product, price, promotion, and distribution strategies
  • Psychological, sociological, and anthropological theory related to the buying decision process
  • Competitive strategy formulation and advanced leadership skills

*The acceptance of graduate transfer credits from approved institutions is dependent on the pertinence of the work to the MBA program. All transfer credits must be a B (3.0) or better, and course content must be directly parallel to those of the required or specialization courses in the MBA program. No graduate credit will be allowed for correspondence or extension work. Students may not transfer credits after they have entered the program.

Courses

Earn the Master of Business Administration in Marketing online by completing 12 courses (36 credits), including nine core courses (27 credits) and three electives (9 credits). You may be required to take non-credit workshops as prerequisites for certain core courses. Offered at no additional cost, these workshops will provide you with the foundational knowledge needed to be successful in your program, view courses.

Admissions

To apply for the Master of Business Administration online, you must hold a bachelor’s degree or equivalent. GMAT waivers will be awarded based on a combination of work experience and undergraduate GPA. Applicants with insufficient work experience will be required to submit a GMAT score.

To learn more about our MBA in Marketing online admission requirements, view admissions.

Tuition

Tuition for the Master of Business Administration in Marketing online is $19,800. There is a $30 application fee, but all other fees are included in the total cost of tuition. Tuition is the same whether you live inside or outside Florida and can be paid by the course.

To learn more about our MBA in Marketing online tuition, view tuition.

Calendar

The accessible Master of Business Administration in Marketing online program features six convenient start dates per year. After selecting your desired start date, consider deadlines for completing an application, turning in all required documentation, registering for classes, and paying tuition.

To see the full calendar of upcoming start dates for the MBA in Marketing online, view calendar.

Also available:

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Courses

For the Master of Business Administration in Marketing online, the curriculum is comprised of 12 courses (36 credits), including nine core courses and three electives. Self-paced leveling workshops are embedded in your coursework if you don’t hold an undergraduate business degree.

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You must complete the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on the opportunities and risks in the complex environment of international business, with an emphasis on the unique problems involved in managing international operations. Main topics include foreign economic, political, legal, and cultural environments; international market analysis; foreign exchange; political risk assessment; international human resource management; and the mechanics of import and export transactions. Special emphasis is placed on leveraging core competencies in the global marketplace.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the role of information systems in supporting a wide range of organizational functions. Areas to be explored include the use of information systems to support administrative operations, to support decision making and to support overall strategic initiatives and corporate philosophies. This course is oriented toward the general business student, not the technical specialist. The course will provide a managerial perspective on the use, design, and evaluation of information systems.

Duration: 7 weeks   |   Credit Hours: 3

The objective of this course is the development of the student's understanding of financial theory and their ability to apply the techniques and methods of finance to business problems. Topics include the financial environment; value maximization; capital budgeting; valuation techniques; financial planning and forecasting; capital structure and the cost of capital; options theory; and corporate restructuring. Prerequisites: MBA 660 or permission of instructor.

Duration: 7 weeks   |   Credit Hours: 3

This course will examine current marketing concepts and practices using an analytical approach to the development of marketing policies in a dynamic environment. Major topic areas that will be covered include advertising, sales promotion, personal selling, pricing, product mix development and analysis; selection of distribution channels; marketing research; consumer behavior; and strategy development. Prerequisite: BUS 516W or equivalent.

Duration: 7 weeks   |   Credit Hours: 3

This course will cover the accounting cycle; relevance and limitations of cost information in managerial decision-making; emphasis on cost systems; determination and allocation of overhead; analysis of cost variances; direct costing; flexible budgets; break-even analysis; and capital budgeting. Prerequisite: BUS 512W or equivalents.

Duration: 7 weeks   |   Credit Hours: 3

This course emphasizes the application of macroeconomic and microeconomic theory in management decision-making and in the development and implementation of business strategy and tactics. The course focuses on techniques and models for monitoring and analyzing macroeconomic conditions; international economic trends; and the production, cost, and pricing choice of firms under different market structures. Prerequisites: BUS 511W or their equivalents.

Duration: 7 weeks   |   Credit Hours: 3

This course introduces the graduate student to the global environment of business; the nature and state of competition and competitive strategy at the corporate, business and operational levels; the cross-relationship among business functions; entrepreneurial attitudes; the interests of the various stockholders in the firm; and the social and ethical responsibilities of business. Prerequisite: BUS 515W or equivalent.

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on how effective leadership in implementing strategy within organizations requires the ability to initiate and influence change, perhaps even radical transformation. This in turn requires understanding the dynamics of organizational learning and change, as well as the nature of collective action in organizations. This understanding will be pursued in the course by using different theories and models to examine organizational processes, culture, knowledge, politics, ethics, and the relationship of these factors to each other and to the organization's external environment. Personal career development within this framework will also be discussed. Prerequisites: MBA 621, 681, 646, 617, 682.

Duration: 7 weeks   |   Credit Hours: 3

This course is structured to create an awareness of and sensitivity to the social, legal, and ethical issues which influence the management of business enterprises. Topics such as strategy and the nonmarket environment; nonmarket strategies and government institutions; government and markets; international business and nonmarket issues; and ethics and responsibility are considered.

You must complete the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course deals with the adjustments to marketing strategy needed to remain competitive in the global economy. It focuses on the managerial decision-making involved in screening foreign markets and in developing appropriate product, promotion, pricing, and distribution strategies given the diversity of economic, legal, cultural, and political environments. The course also examines alternative marketing strategies for small and medium-size companies engaged in exports and imports. Prerequisite: MBA 646.

Duration: 7 weeks   |   Credit Hours: 3

This course covers the psychological, sociological, and anthropological theory related to buying-decision processes by consumer and organizational buyers.

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on the marketing manager's decision process. Topics include market opportunity analysis, strategy development, planning, and integration with corporate strategy.

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Admissions

Let's get started! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for the Master of Business Administration in Marketing online program.

MBA in Marketing Online Admission Requirements

  • Bachelor's degree or equivalent
  • Professional resume with two references
  • Statement of purpose
  • Official transcripts from all colleges/universities attended should be mailed directly from the institution(s) to Barry at this address:

    Mail to:

    Office of Graduate Admissions
    Barry University
    11300 NE 2nd Avenue
    Miami, FL 33161
  • OR

    Electronic:

    • By email, sent directly from the institution to myapplicationdocs@barry.edu
    • SPEEDE (also known as EDI Service)
    • Parchment Exchange
    • National Student Clearinghouse
    • eScrip-Safe
    • JST System (military)
  • For graduates with less than 3.0 undergraduate GPA a minimum GMAT of 400 is preferred.
    • Under special circumstances, candidates with less than 3.0 undergraduate GPA may qualify for a GMAT waiver if academic records and 2 or more years of work experience show evidence of quantitative and communication skills.
  • For graduates with a 3.0 GPA but less than 2 years of experience, a minimum GMAT of 400 is required.
  • The GMAT will be waived for graduates with a 3.0 undergraduate GPA and 2 or more years of work experience.

GMAT Waiver

The GMAT will be waived for:

  • Graduates with a 3.0 undergraduate GPA and 2 or more years of work experience
  • Graduates of master's degree programs
  • Under special circumstances, candidates with less than 3.0 undergraduate GPA may qualify for a GMAT waiver if academic records and 2 or more years of work experience show evidence of quantitative and communication skills.

Have a question? Call us at 844-890-5951.

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Tuition

Tuition for the Master of Business Administration in Marketing online program is the same for in-state and out-of-state students. All fees except the application fee are included in the total tuition cost.

Program Per Credit Hour Per 3-credit course Per Program
Master of Business Administration in Marketing $550 $1,650 $19,800 (includes fees)
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Calendar

The accessible Master of Business Administration in Marketing online program features six convenient start dates per year.

Session Program Start Date Application Deadline Document Deadline Registration Deadline Payment Deadline Last Class Day
Fall B Term 2018 Oct. 22, 2018 Oct. 8, 2018 Oct. 15, 2018 Oct. 17, 2018 Oct. 19, 2018 Dec. 8, 2018
Spring Term A Jan. 14, 2019 Dec. 21, 2018 Jan. 7, 2019 Jan. 9, 2019 Jan. 11, 2019 March 4, 2019
Spring Term B March 11, 2019 February 25, 2019 March 4, 2019 March 6, 2019 March 7, 2019 May 4, 2019
Summer Term A May 13, 2019 April 30, 2019 May 6, 2019 May 7, 2019 May 9, 2019 June 29, 2019
Summer Term B July 1, 2019 June 17, 2019 June 24, 2019 June 25, 2019 June 27, 2019 August 17, 2019
Fall Term A August 26, 2019 August 12, 2019 August 19, 2019 August 20, 2019 August 22, 2019 October 14, 2019
Fall Term B October 17, 2019 October 4, 2019 October 10, 2019 October 11, 2019 October 14, 2019 December 7, 2019
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AACSB Accredited

The Andreas School of Business at Barry University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).