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Master of Business Administration in Marketing Online
Prepare to advance into upper-level leadership positions within the evolving realm of global marketing with this action-oriented and values-driven online program.
Program Overview
See a snapshot of the Barry online marketing MBA
Our AACSB-accredited and STEM Designated Master of Business Administration in Marketing online program features rigorous coursework with an emphasis on practical application. You will attain marketing science skills for strategy formulation and implementation aimed at achieving corporate marketing goals in international business while developing a global, entrepreneurial, and socially responsible business perspective. Prepare for wide-ranging roles as a product manager, marketing manager or director, market research analyst, marketing analyst, brand manager, sales manager, and more.
Barry's highly respected online faculty features professors with real-world experience, over 90 percent of whom hold a PhD or the highest degree available in their field of expertise.
You may be able to transfer up to 6 credits from a previous graduate institution into the marketing MBA online program.†
*The acceptance of graduate transfer credits from approved institutions is dependent on the pertinence of the work to the MBA program. All transfer credits must be a B (3.0) or better, and course content must be directly parallel to those of the required or specialization courses in the MBA program. No graduate credit will be allowed for correspondence or extension work. Students may not transfer credits after they have entered the program.
In this online MBA in Marketing program, you will learn:
- Marketing opportunity analysis, strategy development, planning, and integration within corporate strategy
- An analytical approach to the development of marketing plans in a dynamic environment, including marketing strategies needed to remain competitive in the global economy
- Managerial decision-making involved in screening foreign markets and developing product, price, promotion, and distribution strategies
- Psychological, sociological, and anthropological theory related to the buying decision process
- Competitive strategy formulation and advanced leadership skills
Our accredited program prepares you for advancement into upper-level marketing positions, such as:
- Brand Manager
- Director of Marketing
- Marketing Manager
- Marketing Analyst
- Market Research Analyst
- Product Manager
- Sales Manager
- Senior Marketing Manager
Also available:
Barry University offers a variety of specialized MBA options. Check out all of our MBA online programs.
Need More Information?
Tuition
Discover the value of our low-cost tuition
For the Master of Business Administration in Marketing online there is a $30 application fee, but all other fees are included in the total cost of tuition. Tuition is the same whether you live inside or outside Florida and can be paid by the course.
Tuition breakdown:
| Program | Per Credit | Per 3-Credit Course | Per Program |
|---|---|---|---|
| MBA – Marketing | $660 | $1,980 | $23,760 |
*Tuition and fees subject to change.
Tuition breakdown:
Calendar
Know the upcoming dates and deadlines for our online business program
The MBA in Marketing online program features six convenient start dates per year. After selecting your desired start date, consider deadlines for completing an application, turning in all required documentation, registering for classes, and paying tuition.
Now enrolling:
| Session | Program Start Date | Admissions & Financial Aid Deadline | Document Deadline | Registration Deadline | Payment Deadline * | Last Class Day | Term Length |
|---|---|---|---|---|---|---|---|
| Fall B | 10/21/24 | 10/7/24 | 10/14/24 | 10/14/24 | 10/16/24 | 12/7/24 | 7 weeks |
| Spring A | 1/13/25 | 12/30/24 | 1/6/25 | 1/6/25 | 1/8/25 | 3/1/24 | 7 weeks |
| Summer A | 5/5/25 | 4/21/25 | 4/28/25 | 4/28/25 | 4/30/25 | 6/21/25 | 7 weeks |
| Summer B | 6/30/25 | 6/16/25 | 6/23/25 | 6/23/25 | 6/25/25 | 8/16/25 | 7 weeks |
| Fall A | 8/25/25 | 8/11/25 | 8/18/25 | 8/18/25 | 8/20/25 | 10/11/25 | 7 weeks |
| Fall B | 10/20/25 | 10/6/25 | 10/13/25 | 10/13/25 | 10/15/25 | 12/6/25 |
*Payment must be received in full by the stated deadline regardless of financial aid arrangements. Failure to pay, or a balance on the account, will result in the student being dropped from courses, regardless of when the student registered. Students who do not register prior to the registration deadline must wait for the following term.
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Read the details of our admissions criteria
To apply for the Master of Business Administration in Marketing online, you must hold a bachelor’s degree or equivalent. GMAT waivers will be awarded based on a combination of work experience and undergraduate GPA. Applicants with insufficient work experience will be required to submit a GMAT score.
Admission Requirements:
- Bachelor’s degree from a regionally accredited institution
- Professional resume with two references
- Statement of purpose
- Official transcripts from only colleges/universities where degree was earned
At the time of admission into the Master of Business Administration in Marketing online program, decide how quickly you plan to complete the program. This will be referred to as your Track. Your Track is either Expedited (two courses per 7-week term), or Standard (one course per 7-week term). Once you begin the program, your Track cannot be changed without the permission of your advisor.
- Bachelor’s degree from a regionally accredited institution
- Professional resume with two references
- Statement of purpose
- Official transcripts from only colleges/universities where degree was earned with award date listed should be emailed directly from the granting institution(s) to Barry at this address: [email protected]. You can also upload your documents directly into the MyBarry portal. If sending postal mail, please use address below (Note - Transcripts will take longer to be received and processed)
- When applicable, please also get the tracking number for transcripts
- Barry University may ask for additional transcripts depending on student status and completion of other admissions requirements
Mail to:
Office of Graduate Admissions
Barry University
11300 NE 2nd Avenue
Miami, FL 33161
- For graduates with less than 3.0 undergraduate GPA a minimum GMAT of 400 is preferred
- Under special circumstances, candidates with less than 3.0 undergraduate GPA may qualify for a GMAT waiver if academic records and 2 or more years of work experience show evidence of quantitative and communication skills
- For graduates with a 3.0 GPA but less than 2 years of experience, a minimum GMAT of 400 is required
- The GMAT will be waived for graduates with a 3.0 undergraduate GPA and 2 or more years of work experience
GMAT WAIVER
The GMAT will be waived for:
- Graduates with a 3.0 undergraduate GPA and 2 or more years of work experience
- Graduates of master's degree programs
- Under special circumstances, candidates with less than 3.0 undergraduate GPA may qualify for a GMAT waiver if academic records and 2 or more years of work experience show evidence of quantitative and communication skills
Have a question? Call us at 844-890-5951.
Courses
Learn the degree plan for our MBA marketing online program
Earn the Master of Business Administration in Marketing online by completing 12 courses (36 credits), including nine core courses (27 credits) and three electives (9 credits). You may be required to take non-credit workshops as prerequisites for certain core courses. Offered at no additional cost, these workshops will provide you with the foundational knowledge needed to be successful in your program.
*Tuition and fees subject to change.
†The acceptance of graduate transfer credits from approved institutions is dependent on the pertinence of the work to the MBA program. All transfer credits must be a B (3.0) or better, and course content must be directly parallel to those of the required or specialization courses in the MBA program. No graduate credit will be allowed for correspondence or extension work. Students may not transfer credits after they have entered the program.