A Master of Business Administration (MBA) in Marketing is one of the most versatile business degrees you can earn. This is because a typical program covers topics and skills that are applicable to many jobs. Students pursuing an MBA in marketing take a deep dive into product management, selling strategies, promotion, and consumer behavior. They also focus on building and maintaining relationships with prospects and customers.
Students develop problem-solving skills and learn about all components of a business, including accounting, finance, operations, analytics, leadership and economics.
Marketing MBA Jobs and Outlook
A marketing MBA can help you change or advance careers and potentially see a substantial pay increase. With the versatile set of skills and knowledge gained from a comprehensive MBA in marketing, graduates have job options across a variety of industries and locations.
A number of factors affect salary, including job responsibilities, experience, degree, location, and organization. It is possible for the same job title in two different companies to have different responsibilities. Here are five jobs for MBA in marketing grads and a general description of each:
A brand manager oversees the company’s brand or image as well as the promotion of its services and products. In this role, the manager develops and implements a strategic plan to increase or maintain the brand’s equity or value. The manager may work with a full staff within the marketing department.
The brand manager may also collaborate with advertising, public relations, customer service and others to drive customer communications and customer relationship development. This role has become increasingly important with the rise of the modern, selective consumer and the influence of a brand’s reputation on customer loyalty.
Payscale reports the median annual base salary of brand managers to be $72,168 as of March, 2022.
Digital Marketing Manager
Responsible for overseeing a company’s digital marketing strategies, the digital marketing manager concentrates on social media and online media platforms. This role may involve being in charge of website development and all digital communications that reach customers and prospects. Responsibilities include tracking and reviewing analytics to determine what is working, what is not, and how digital marketing strategies should be adjusted and improved.
Comparably lists the median pay for digital marketing managers at $100,760 per year in 2022.
By studying the market’s needs and economic indicators, the marketing director designs the company’s comprehensive marketing strategies. These strategies aim to increase the target market’s awareness of the company.
The director runs the marketing department, providing guidance and input to team leaders and staff. The median yearly pay for the marketing director is $92,082 according to March 2022 data from Payscale.
This job involves managing the development and implementation of marketing plans, projects, and campaigns. The marketing manager is also responsible for overseeing a company’s short- and long-term marketing strategies.
These marketing leaders manage a team or department and could also be in charge of brand development, public relations, and competitive analytics. Someone in this role will most likely interact with multiple departments depending on the size of the company.
The U.S. Bureau of Labor Statistics (BLS) reports that median annual pay for marketing managers was $142,170 in 2020.
Product Marketing Manager
Assigned a company’s product or product line, the product manager creates and implements a strategy to effectively sell the product and garner the highest revenues. They manage public perception of the product. The role can be local, regional, national, or international. As of March 2022, the median yearly salary for product marketing managers is $93,823, per Payscale.
Marketing MBA graduates may also land jobs in search engine marketing, product marketing, market analytics, or content marketing. While the BLS projects job growth for marketing managers at a steady, 10% from 2020 to 2030, certain specialized roles are growing and evolving rapidly. For instance, BLS projects 22% job growth for market research analysts through 2030, which is much faster than the average growth of all occupations.
Plus, Statista reports that 91% of companies planned to hire MBA graduates in 2021 alone. Considering this impressive hiring rate, the degree may give a substantial boost to graduates’ chances of getting a good job in the fascinating field of marketing.
Learn more about Barry University’s online MBA in Marketing program.