Marketing is vital to the success of organizations of all sizes, in every industry. Professionals in the field are directly responsible for driving revenue and profitability, increasing market share, and generating more business from existing customers. Marketers with the skills to execute on these objectives find opportunities to move into management and beyond.
Barry University offers the online Master of Business Administration in Marketing program to prepare graduates to move up from general and specialized positions into a broad range of management-level careers. Students prepare for leadership roles by attaining skills for strategy formulation and implementation aimed at achieving corporate marketing goals.
The Barry University program, developed in conjunction with leading employers, cultivates a global, entrepreneurial and socially responsible business perspective. The esteemed MBA faculty at Barry University leverage the latest teaching and learning technologies to prepare graduates for real-world marketing challenges.
Skills That Distinguish Entry-Level Marketers from Managers and Executives
Today’s marketing departments need experts in market research, competitive positioning, product and brand management, advertising, public relations, consumer behavior, data analysis, creative team management, and many more functions in order to sustain long-term competitive advantages. Regardless of your chosen industry, if you have the abilities to strategize and identify trends, conduct systematic marketing opportunity analyses, and approach marketing challenges with proven methodologies, abundant career options are waiting for you.
Marketing Management Career Opportunities
Employment and earnings prospects in marketing management are excellent for the foreseeable future, according to the U.S. Bureau of Labor Statistics. Leadership roles in advertising, promotions, and marketing are expected to grow 10 percent from 2016 to 2026, which is faster than the average for all industries. The median annual pay for the broad category is $132,620 per year.
Here are some of the management-level positions to consider if you are thinking of enrolling in a specialized MBA in marketing, along with salary data (as of July 2019):
Marketing Manager
Manages marketing activities and programs, and develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Salary.com places the median yearly salary for marketing managers at $102,069.
Senior Marketing Manager
Oversees marketing planning, product development, and brand management. The average salary for senior marketing managers is $113,000, according to PayScale.
Product/Brand Manager
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace, and develops strategies for assigned brand based on research and analysis. The median yearly salary for this position is $108,074, per Salary.com.
Marketing Director
Directs and develops an organization’s marketing policies and objectives. Oversees market research and designs marketing plans for specific products, services, or business lines. Reviews changes in the marketplace and recommends marketing strategy to top management. The median yearly salary for marketing directors is $139,813, according to Salary.com.
Marketing management appeals to critical, creative thinkers who are equally fascinated by people, concepts, and numbers. If this describes you, a specialized MBA in marketing management may be the key to elevating your career.
Learn more about Barry University’s online MBA in Marketing program.
Sources:
U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers
The Balance: 5 Marketing Careers You Should Explore
