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Master of Business Administration in Marketing Online

Prepare to advance into upper-level leadership positions within the evolving realm of global marketing with this action-oriented and values-driven online program.

10/3/22Next Application Due Date
10/17/22 Next Class Start Date
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Program Overview

See a snapshot of the Barry online marketing MBA

$22,860* Total Tuition
As few as 12 months Program Duration
36 Credits

Our AACSB-accredited Master of Business Administration in Marketing online program features rigorous coursework with an emphasis on practical application. You will attain marketing science skills for strategy formulation and implementation aimed at achieving corporate marketing goals in international business while developing a global, entrepreneurial, and socially responsible business perspective. Prepare for wide-ranging roles as a product manager, marketing manager or director, market research analyst, marketing analyst, brand manager, sales manager, and more.

Barry's highly respected online faculty features professors with real-world experience, over 90 percent of whom hold a PhD or the highest degree available in their field of expertise.

You may be able to transfer up to 6 credits from a previous graduate institution into the program.†

*The acceptance of graduate transfer credits from approved institutions is dependent on the pertinence of the work to the MBA program. All transfer credits must be a B (3.0) or better, and course content must be directly parallel to those of the required or specialization courses in the MBA program. No graduate credit will be allowed for correspondence or extension work. Students may not transfer credits after they have entered the program.

In this online MBA in Marketing program, you will learn:

  • Marketing opportunity analysis, strategy development, planning, and integration within corporate strategy
  • An analytical approach to the development of marketing plans in a dynamic environment, including marketing strategies needed to remain competitive in the global economy
  • Managerial decision-making involved in screening foreign markets and developing product, price, promotion, and distribution strategies
  • Psychological, sociological, and anthropological theory related to the buying decision process
  • Competitive strategy formulation and advanced leadership skills

Our AACSB-accredited program emphasizes practical application and a strategic worldview, to prepare you for advancement into upper-level marketing positions, such as:

  • Brand Manager
  • Director of Marketing
  • Marketing Manager
  • Marketing Analyst
  • Market Research Analyst
  • Product Manager
  • Sales Manager
  • Senior Marketing Manager

Also available:

Barry University offers a variety of specialized MBA options. Check out all of our MBA online programs.

$22,860* Total Tuition
As few as 12 months Program Duration
36 Credits
AACSB logo

The Andreas School of Business at Barry University is accredited by AACSB International (AACSB).

Need More Information?

Call 844-890-5951

Call 844-890-5951

Tuition

Discover the value of our low-cost tuition

For the Master of Business Administration in Marketing online there is a $30 application fee, but all other fees are included in the total cost of tuition. Tuition is the same whether you live inside or outside Florida and can be paid by the course.

Tuition breakdown:

$22,860* Total Tuition
$635 Per Credit

*Tuition and fees subject to change.

Tuition breakdown:

$22,860* Total Tuition
$635 Per Credit

Calendar

Know the upcoming dates and deadlines for our online business program

The accessible Master of Business Administration in Marketing online program features six convenient start dates per year. After selecting your desired start date, consider deadlines for completing an application, turning in all required documentation, registering for classes, and paying tuition.

Now enrolling:

10/3/22 Next Application Due Date
10/17/22 Next Class Start Date
SessionProgram Start DateAdmissions & Financial Aid DeadlineDocument DeadlineRegistration DeadlinePayment Deadline *Last Class DayTerm Length
Fall A8/22/228/8/228/13/228/15/228/17/2210/8/227 weeks
Fall B10/17/2210/3/2210/8/2210/10/2210/12/2212/3/227 weeks
Spring A1/9/2312/26/221/2/231/2/231/4/232/22/237 weeks
Spring B3/6/232/20/232/27/232/27/233/1/234/22/237 weeks

*Payment must be received in full by the stated deadline regardless of financial aid arrangements. Failure to pay, or a balance on the account, will result in the student being dropped from courses, regardless of when the student registered. Students who do not register prior to the registration deadline must wait for the following term.

Now enrolling:

10/3/22 Next Application Due Date
10/17/22 Next Class Start Date

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Read the details of our admissions criteria

To apply for the Master of Business Administration in Marketing online, you must hold a bachelor’s degree or equivalent. GMAT waivers will be awarded based on a combination of work experience and undergraduate GPA. Applicants with insufficient work experience will be required to submit a GMAT score.

Admission Requirements:

  • Bachelor’s degree from a regionally accredited institution
  • Professional resume with two references
  • Statement of purpose
  • Official transcripts from only colleges/universities where degree conferred

Courses

Learn the degree plan for our online marketing in MBA program

Earn the Master of Business Administration in Marketing online by completing 12 courses (36 credits), including nine core courses (27 credits) and three electives (9 credits). You may be required to take non-credit workshops as prerequisites for certain core courses. Offered at no additional cost, these workshops will provide you with the foundational knowledge needed to be successful in your program.

You must complete the following courses.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the opportunities and risks of the complex environment of international business, with an emphasis on the unique problems involved in managing international operations. Main topics include foreign economic, political, legal, and cultural environments; international market analysis; foreign exchange; political risk assessment; international human resource management; and the mechanics of import and export transactions. Special emphasis is placed on the transformation occurring in Eastern Europe, the European Community, and Latin America.
Duration: 7 weeks
Credit Hours: 3
This course examines the role of information systems in supporting a wide range of organizational functions. Areas to be explored include the use of information systems to support administrative operations, to support decision making and to support overall strategic initiatives and corporate philosophies. This course is oriented toward the general business student, not the technical specialist. The course will provide a managerial perspective on the use, design, and evaluation of information systems.
Duration: 7 weeks
Credit Hours: 3
The objective of this course is the development of the student's understanding of financial theory and their ability to apply the techniques and methods of finance to business problems. Topics include the financial environment; value maximization; capital budgeting; valuation techniques; financial planning and forecasting; capital structure and the cost of capital; options theory; and corporate restructuring. Prerequisites: MBA 660 or permission of instructor.
Duration: 7 weeks
Credit Hours: 3
This course will examine current marketing concepts and practices using an analytical approach to the development of marketing policies in a dynamic environment. Major topic areas that will be covered include advertising, sales promotion, personal selling, pricing, product mix development and analysis; selection of distribution channels; marketing research; consumer behavior; and strategy development.
Duration: 7 weeks
Credit Hours: 3
This course will cover the accounting cycle; relevance and limitations of cost information in managerial decision-making; emphasis on cost systems; determination and allocation of overhead; analysis of cost variances; direct costing; flexible budgets; break-even analysis; and capital budgeting. Prerequisite: BUS 562 or equivalents.
Duration: 7 weeks
Credit Hours: 3
This course emphasizes the application of macroeconomic and microeconomic theory in management decision-making and in the development and implementation of business strategy and tactics. The course focuses on techniques and models for monitoring and analyzing macroeconomic conditions; international economic trends; and the production, cost, and pricing choice of firms under different market structures. Prerequisites: BUS 500, 501, 502, and 503, or their equivalents.
Duration: 7 weeks
Credit Hours: 3
This course introduces the graduate student to the global environment of business; the nature and state of competition and competitive strategy at the corporate, business and operational levels; the cross-relationship among business functions; entrepreneurial attitudes; the interests of the various stockholders in the firm; and the social and ethical responsibilities of business. Prerequisite: BUS 515W or equivalent.
Duration: 7 weeks
Credit Hours: 3
Effective leadership in implementing strategy within organizations requires the ability to initiate and influence change, perhaps even radical transformation. This in turn requires understanding the dynamics of organizational learning and change, as well as the nature of collective action in organizations. This understanding will be pursued by using different theories and models to examine organizational processes, culture, knowledge, politics, ethics, and their relationship to each other and to the organization's external environment. Prerequisites: MBA 617, 621, 646, 681, 682.
Duration: 7 weeks
Credit Hours: 3
This course is structured to create an awareness of and sensitivity to the social, legal, and ethical issues which influence the management of business enterprises. Topics such as strategy and the non-market environment, non-market strategies and government institutions, government and markets, international business and non-market issues, and ethics and responsibility are considered.
You must complete the following courses.
Duration: 7 weeks
Credit Hours: 3
This course deals with the adjustments to marketing strategy needed to remain competitive in the global economy. It focuses on the managerial decision-making involved in screening foreign markets and in developing appropriate product, promotion, pricing, and distribution strategies given the diversity of economic, legal, cultural, and political environments. The course also examines alternative marketing strategies for small and medium-size companies engaged in exports and imports.
Duration: 7 weeks
Credit Hours: 3
This course covers the psychological, sociological, and anthropological theory related to buying-decision processes by consumer and organizational buyers.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the marketing manager's decision process. Topics include market opportunity analysis, strategy development, planning, and integration with corporate strategy.

*Tuition and fees subject to change.

†The acceptance of graduate transfer credits from approved institutions is dependent on the pertinence of the work to the MBA program. All transfer credits must be a B (3.0) or better, and course content must be directly parallel to those of the required or specialization courses in the MBA program. No graduate credit will be allowed for correspondence or extension work. Students may not transfer credits after they have entered the program.

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